SkiBig3
Banff, AB T1L 1G7
$43,000.03–$46,800.00 a year - Permanent, Full-time

Job details
Pay
$43,000.03–$46,800.00 a year
Job type
Permanent
Full-time
Shift and schedule
Weekends as needed
Monday to Friday

Location
Banff, AB T1L 1G7

Benefits
Pulled from the full job description
Company events
Dental care
Employee assistance program
Extended health care
Life insurance
Wellness program

Full job description
SkiBig3 is about connecting and sharing all the pieces of a truly Canadian winter ski experience with visitors from around the globe. Grounded by our deep roots in the Canadian Rockies, the experiences we represent are exciting, adventurous, unique and rare. Respecting our unique mountain environment, working collaboratively with a diverse cross-section of individuals, and sharing our passion for Banff National Park is embedded in all that we represent and all that we do.

SkiBig3 is currently recruiting for the full-time, year-round position of Marketing Specialist to join our team. This position is a key part of the SkiBig3 Marketing team with a focus on supporting a wide cross-section of the marketing and communication needs for the organization.

The person in this position will be working with SkiBig3 internal departments: Marketing, Sales, Reservations, Admin, and the SkiBig3 Adventure Hub. Resort partners: Banff Sunshine, Lake Louise Ski Resort, Mt Norquay, and other partners: Ikon Pass, Mountain Collective, Banff and Lake Louise Tourism.

Duties & Responsibilities Include:

Website Content

Work with the marketing team to develop a full-funnel approach to website content development
Oversee website content integration, updates and landing page development
Ensure brand consistency across the site
Establish and maintain SEO strategies
Copy writing and blog content creation, both in-house and with external content creators
CRM and Email marketing

Maintain a weekly email schedule aligned with marketing promotional deadlines
Draft and execute weekly newsletters and promotional emails within the CRM system - Ascent360
Draft and schedule seasonal pre-arrival emails
Reporting email performance
Collaborating with the Ascent360 account team to troubleshoot and implement best practices
Segment audiences for email communications
Collateral Development

Coordinate production of SkiBig3 perk awards (eg Trifecta Challenge and Cold award) and maintain inventory/distribution to the SkiBig3 Adventure Hub
Assist with the development of collateral materials and presentations in conjunction with Sales promotions, trade shows, and travel trade partners
Content Development

Assist with the develop of the content calendar
Write blogs, emails and website copy as required to support external communications and promotions
Develop presentations and awards submissions
Community Initiatives/ Events/ Communications

Oversee community activations including sales promotions at the SkiBig3 Adventure Hub, Banff & Lake Louise Tourism and SkiBig3 activations and events for external audiences
Support internal communication requirements – may include writing, posting, sharing and process documentation
Oversee community promotion of local FAMS and resort community days
Oversee community initiatives, outreach and partnerships as related to Diversity, Equity and Inclusion
Participate in the SkiBig3 SEAC committee
Coordinate development and activation of prize packages for SkiBig3 contests
Collaborate with local partners to help execute events on mountain and in Banff (g. Banff and Lake Louise Tourism)
Assist with responding to questions and guest feedback as required
Experience Required:

Strong content writing skills, with the ability to develop brand consistent content for multiple channels
Experience working within CSS systems: WordPress and/or Tailwind
Proficiency in Canva (or equivalent) for designing email banners, presentations, and other visual content
Project management experience
Strong verbal and written communication skills
Experience with SEO and CRM strategies and tools
Curiosity in marketing strategy and best practices
Bachelor's degree in marketing or communications
Min. 3 years' of marketing experience (in tourism related organization preferred)
Passion for skiing or snowboarding preferred
Other Requirements:

Legally entitled to work in Canada
Diversity – equity - inclusion. These are not just words to us; they are principles that guide decision-making throughout our business. How we build our teams, cultivate leaders, and create a workplace where employees feel comfortable bringing their most authentic selves to work each day.

SkiBig3 is committed to providing a safe and inclusive workplace for our entire team. That commitment was recognized by The Bow Valley Immigration Partnership and awarded SkiBig3 a 2023 and 2024 Bow Valley Gold Workplace Inclusion Champion.

We're working to eliminate barriers for applicants and team members from equity-deserving groups. If you need any accommodations during the hiring & interview process, please email our Manager of People Operations (sonya@skibig3.com) to discuss your needs.

If you are the perfect fit for the above-mentioned position, please submit your resume and cover letter to employment@skibig3.com and tell us why.

Job Types: Full-time, Permanent

Pay: $43,000.03-$46,800.00 per year

Additional pay:

Bonus pay
Benefits:

Company events
Dental care
Employee assistance program
Extended health care
Life insurance
Wellness program
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Weekends as needed
Education:

Bachelor's Degree (preferred)
Experience:

Marketing: 2 years (required)
tourism: 1 year (preferred)
Location:

Banff, AB T1L 1G7 (preferred)
Work Location: In person